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Key Projects and Experiences

Peig Cyber Security

Peig Cyber Security, Product market and message alignment consultation focused on developing strategic revenue partnerships for a password-less cyber security solution.

Principal Technologies, US Market Communications and business development consultant for European based software development company serving the Med Tech and Ag Tech verticals. 

Principal Technologies
RV Circles

RV Circles, US Market Entry Consultant, Developed the comprehensive market entry plan including persona identification, competitive set analysis, and messaging for a shared economy platform.

VetNOW, Marketing and Sales Growth Consultant- developed product market fit and sales enablement processes for a veterinarian telemedicine SaaS platform.  Conducted market research and developed behavior change models and messaging to increase adoption and sustain use.

VetNOW
LyfeBrdge LLC

LyfeBrdge LLC, Leading revenue production strategy/execution, for a pivot from a wellness wearable to the vertical of long-term care and AI/ML processes.  Critical focus on product development for optimized revenue production. 

Tap N Pay Plus- Fractional Vice President, Strategy and Parentships, Created strategic partnerships, realigned business revenue models with end user segments, managed partnership negations, and K-12 and Non-Profit contracts.

TapNPay+ Fundraising App
Pay Schools

Pay Schools, product market fit research, produced a strategic product plan for a current product value add in the K-12 education vertical.  Identified over $50M in funding programs for educational institutions.

2nd Skull, Senior Strategic Partner Developed Blue Ocean and go to market strategy for national and international marketing/sales in the head health vertical. Consulted on product development for sensor and IoT functions.

2nd Skull
Anatomical Architects

Anatomical Architects- Chief Marketing Officer, Managed go-to-market and finance operations for a pivot from a fitness product company to a DME company focused on telemedicine and Bluetooth-enabled rehabilitation equipment. Revised sales strategy from direct and distribution market models to a subscription health care service.

Stellar Floors, Sustainability marketing consultant for a carbon sequestration LEAD Certified flooring product.  Key responsibilities included executive coaching, marketing messaging strategy, and business development connectivity. 

Steller Floors

Med Tech

Cyber Security & AI

Collaborations

Sustainability

Non-Profit

Certantum Strategies Key Projects and Experiences

Fundraising Partnerships

Services Symbols

Recent Partners

  • Armstrong Schools Foundation- $5M capital campaign plan focused on alumni affinity, corporate partnerships, and athletic facility sponsorship.

  • Tap N Pay Plus- EVP Corporate relationships and revenue generation for a FinTech fundraising app.

  • The Stepping Stones Pathways- $3.5m capital campaign focused on corporate sponsorship and digital fundraising via social media.

  • Pittsburgh Harlequins Foundation- $3M strategic fundraising campaign focused on facility naming rights and membership growth.

  • Big 33 Foundation- Developed the annual giving plan focused on alumni recruitment and giving strategies.

Recent Presentations

Recent Presentations
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